Understanding First-Touch Vs. Last-Touch AttributionComprehending first-touch attribution designs can assist marketing professionals recognize which networks or projects are best at driving first interaction. This design provides all conversion credit to the initial touchpoint, such as a paid advertisement or social blog post.Last-touch attribution… Read More

Recognizing First-Touch Vs. Last-Touch AttributionRecognizing first-touch attribution models can help marketing experts identify which channels or projects are best at driving first involvement. This model gives all conversion debt to the first touchpoint, such as a paid ad or social message.Last-touch attribution models focus on the last communica… Read More